Google Universal Analytics, What is Google Analytics?
How Google Analytics Works
Google does not collect or store personal information. Google Analytics prohibits the tracking or collection of personal information or association of personal information with web analytics information. Google Analytics does not report the actual IP address information to Google Analytics customers.
What Google Analytics features are enabled by URBAN-ASSAULT.ie:
Google Adwords, What is Google Adwords?
Google Adwords is an online advertising service provided by Google, Inc.
How Google Adwords Works
Adwords uses temporary cookies that are stored on a user’s computer for a limited period. Only pages that a user has visited containing the Google conversion code are tracked.Google does not collect or store personal information. Conversions are not isolated: This means that Google or URBAN-ASSAULT.ie cannot match conversion data to specific customers. Instead Google or URBAN-ASSAULT.ie can just see aggregated for ads and keywords.Opt out: There is no opt-out available for this third party cookie. If you do not wish for this third party cookie to be on your computer, please do not click on Google Ads.Storage Location: Google stores the information collected by the cookie on secure Google servers.
Google Ads Re-marketing, What is Google Ads Re-marketing?
Facebook & Instagram Ads, What is Facebook Re-targeting?
Facebook Re-targeting is a re-marketing service provided by Facebook Inc which uses the Facebook Pixel. Both the Instagram and Facebook platforms are controlled by the same advertising platform.
How Facebook Re-targeting works:
What are Facebook Custom Audiences?
Facebook’s custom audiences feature enables URBAN-ASSAULT.iee to create an audience list for sending ads through Facebook.
How Facebook Custom Audiences works
The URBAN-ASSAULT.ie uses customer data such as email addresses and phone numbers to match (at an email address or telephone level) to Facebook users.When URBAN-ASSAULT.ie uploads data to Facebook, this data is hashed and the resulting fingerprints are compared with hashed Facebook user email addresses or phone numbers. If URBAN-ASSAULT.ie imports an email address that’s unknown to Facebook, that record, once hashed, won’t match anything.If a Facebook user clicks on an ad which has been sent to them because they are part of a custom audience list, a Facebook cookie installed on the Facebook website allows their user behavior to be tracked. This enables the URBAN-ASSAULT.ie to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. Opt-out: Users may opt out of Facebook Custom Audiences by visiting https://www.facebook.com/settings?tab=ads.Storage Location: This data is stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.